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In the United States, both the comedy-drama hit Ugly Betty and Televisa program La Fea Más Bella are based on the Colombian soap opera. Due to the success of re-runs aired in the United States, in June 2009, Yo soy Betty, la fea re-aired in México on Canal de las Estrellas.
Betty, la fea is one of the world's most popular television shows and is considered the most famous Latin telenovela in history.
Once the summer fashion line is released, Eco Moda will be secure in their finances and Terra Moda can be dissolved.
In turn, Armando starts seeing past the "ugliness" and sees the beautiful person Betty is.
He falls in love with her for real, but keeps his feelings a secret from Mario, who constantly teases Armando about having to kiss the ugly duckling.
So out of loyalty, and love, to Armando, she helps him launch a risky new business plan that could mean the downfall of Eco Moda, but if successful, could bring the company back to firm financial standing.
The business plan sets up a fake company named Terra Moda, run in name by Betty, as a firm financial backer of Eco Moda.